Exchange rate yandex

exchange rate yandex

ISSN (Online) ISSN (Print) Budget Regulation THE PROBLEM OF CHOOSING THE EXCHANGE RATE REGIME FOR THE RUSSIAN ECONOMY: CONCEPTUAL VIEWS. myusinsk.ru Article history: Abstract Received 29 December Subject The Keywords: macroeconomic Conclusions In Russia, the exchange rate of ruble. Exchangers with the most favorable exchange rates will be at the highest positions on the list. The lower the position of the exchanger, the worse the rate.

Exchange rate yandex

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The lower the position of the exchanger, the worse the rate. Black Coins. Black Total reserve in exchangers: We will take appropriate action by requesting the exchanger to cooperate and investigate the issue, or we will remove the faulty exchange service from our list until the issue is fixed.

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Exchange rate yandex денежные переводы биткоин exchange rate yandex

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Music and Yandex. Radio services after songs of the according genre. If the advertiser uses in its order settings provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided settings for example, the advertiser chooses two settings specified above and provides three banners for placement.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. The running time of the video commercial is max 30 thirty seconds. A pre-roll is a commercial that is placed before a video.

An interstitial is a commercial that is played in a mobile application before loading the content of the mobile application or when changing the content in an open mobile application. The format of placed advertising materials shall be determined by Yandex unilaterally. A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform.

A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. When several targetings are simultaneously used for the purpose of CPM calculation, only one quotient is used — maximal among the targeting used. R — quotient of the section where the advertiser places advertising materials as per Table B;.

R is a quotient of the section where the advertiser places advertising materials, according to Table B. Audiences service 1,1 Social-demographic 1,25 Audience interests. Navigator screen above the route card. The promotional card contains one, two, three or none of the buttons below:. T — the targeting coefficient applied by the advertiser, determined according to Table A:.

If multiple targeting is applied simultaneously, one coefficient is used to calculate CPM — the maximum coefficient among the applied targeting. The banner is displayed after drawing a route in the Yandex. If both the start and end station of the route are included in the list given by the advertiser, then the display of the advertisement will be made depending on the end point of the route given by the advertiser.

Usage of audience segments, providing that Yandex has relevant data and technical capabilities, enables combining thematic and sociodemographic segments. Phrase targeting — when this setting is applied, the advertising materials are displayed based on the key words specified by the advertiser in the Client Web Interface. Indicators are determined by user behavior on the internet by Crypta technology. Targeting by ad networks: placement of the advertising materials on a group of sites, included into ad networks:.

Mail Yandex. News Yandex. Realty Yandex. Jobs Yandex. Market Yandex. Weather Yandex. Music Yandex. TV Program Yandex. Schedule Kinopoisk Auto. The selected surface uniquely determines the outdoor platform, where advertising materials will be potentially displayed. Yandex does not guarantee the display of ads on selected outdoor surfaces.

Placement of advertising materials takes place on the means of digital outdoor advertising, determined by the operator the owner of digital outdoor advertising. Advertising materials shall be provided to Yandex by the advertiser not later than 15 fifteen calendar days prior to the date of intended placement. Price list for the services provided by Yandex. The minimum order value unless agreed otherwise is a.

Only full-week packages are available. If Moscow is specified as the target region for display advertising, ads shall also be delivered in the Moscow Region. If St. Petersburg is specified as the target region for display advertising, ads shall also be delivered in the Leningrad Region. Yandex does not guarantee that this setting can be applied: the possibility to use the setting is determined by Yandex based on sufficiency of the number of target users needed to render the services comprehensively.

Audience interests — targeting a specific audience based on particular interests list; this setting is provided on an on demand basis. Light TV viewers — ads will be delivered to users who are determined by Yandex as the target group light TV viewers — watch TV less than 6 six hours a week. The target group is determined by Yandex via online behaviour analysis using Crypta technology.

Heavy TV viewers — ads will be delivered to users who are determined by Yandex as the target group heavy TV viewers — watch TV more than 6 six hours a week. Content themes — a condition for display of advertising materials enabling display of advertising materials to users who, according to Yandex, visit web pages on the Internet with a certain content. The target group is determined by Yandex via analysis of user behaviour on the Internet associated with visiting website pages on the Internet having similar content female content melodramas, dramas, female shows, etc.

Custom audience targeting — a condition for display of advertising materials enabling display of ads to users who, according to Yandex, belong to the target group of audience segments that are based on heuristic user behavior patterns and determined by the advertiser as target ones for a specific task. Weather parameters targeting is automatically determined by Yandex.

Temperature parameters targeting is automatically determined by Yandex. Devices and software targeting — advertising materials are displayed at types of devices as may be chosen by the advertiser — at: — Computers; — Smartphones; — Computers and tablets; — Smartphones and tablets; — Computers and smartphones; — Smartphones and Smart TV; — Computers, Smart TV and smartphones; — Tablets; — Smart TV; — Computers, smartphones and tablets; — Smartphones, tablets and Smart TV; — Computers, smartphones, tablets and Smart TV.

Advertising networks targeting — advertising materials are displayed at a group of platforms forming part of an advertising network: — Yandex Advertising Network — Mobile applications of Yandex Advertising Network — Yandex. Mail — Yandex. News — Yandex.

Realty — Yandex. Jobs — Yandex. Market — Yandex. Weather — Yandex. Music — Yandex. TV — Yandex. Timetables — Kinopoisk — Auto. The segments are selected by the advertiser through the service Yandex. The usage of the setting depending on the specific segment selected by an advertiser, can be free or paid. If the setting is paid, the cost of using the setting is indicated on the service Yandex.

The cost of using the setting is determined separately from the cost of services on placement of media advertising. The possibility of using a particular segment selected by an advertiser may be terminated by DMP. In this case, Yandex sends a notification to an advertiser 30 days prior to the date of termination of possibility of usage of the segment. After the expiration of 30 days after the mailing of the notification order placement of media advertising performed by an advertiser using the corresponding segment is suspended.

Targeting by flight direction — advertising materials are displayed to users of Yandex. Flights whose flight direction matches the direction specified by the advertiser. If conditions of advertising material delivery do not explicitly specify that advertising materials will be delivered to mobile devices, these materials might not be delivered to placements adapted specifically for mobile services.

If the procedure for advertising service cost calculation specifies that several rates shall apply, these rates shall apply one by one i. Any suspended order for display advertising may be resumed only when the seasonal rate which was applied thereto for the purposes of service cost calculation is in effect.

Any unspent amount of the payment for the delivery of the advertising material which had stopped running one week or more before any changes in the seasonal rate occurred may be refunded to the advertiser upon request, unless the advertiser and Yandex enter into different agreement. Media Advertising at Yandex Home Page. Package Ad format: banner pixel size Number of impressions ths.

Browser for desktops. Dynamic placement. Geo — Russia. Only one package can be used during one week of placement. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options for example, the advertiser chooses two options specified above and provides three banners for placement.

It is possible to change the placement duration as agreed with Yandex. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser. Placement of advertising materials via Yandex. Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.

Orders will not be automatically transferred. When rendering the services listed in the Table 2, options can be applied. When calculating the cost, no seasonal rate applies. Table 3 Regional Packages. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region. When rendering the services listed in the Table 3, settings may be applied.

Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings. When calculating the cost seasonal rate applies. Package Location Ad format: banner pixel size Minimal number of impressions ths.

Geo — Russia with no option for change. Advertising materials are placed in all Locations specified in Table 4 with no choice of Locations available. Yandex does not guarantee impressions in Locations specified in Table 4.

When rendering the services listed in the Table 4, options can be applied. When calculating the cost, seasonal rate applies. Mobile Version of Yandex Home Page. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above. When calculating the cost of services, no seasonal rates apply. It is possible to change the placement duration with the prior approval of Yandex.

Geotargeting — Moscow and Moscow region. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above. Media Advertising. Yandex Video Network. All formats. All devices. Multi roll — Computers Ad formats: A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform.

Frequency can be set as agreed with the advertiser. Geotargeting — Russian Federation. Maximum two options listed in cl. It is possible to pin a multi roll as a pre-roll a commercial is placed before an advertising movie trailer is shown using the multiplier of 1.

As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices. As agreed by Yandex, it is possible to disable impressions in interstitial format. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders. When calculating the cost of services seasonal rate applies. The maximum frequency setting period is 14 calendar days.

Available settings: a Geotargeting on regions of the Russian Federation. As agreed by Yandex, it is possible to disable impressions in inpage format. Maximum three options listed in cl. If you select Operating systems at the same time did not use more than four types of settings listed in cl. As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software.

Advertising materials shall be displayed and the cost per impression shall be determined as follows: The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1, impressions CPM in view of the entry threshold Minimum CPM specified in Table 2 , in view of the options stipulated in cl.

The bid may not exceed RUB 1, excl. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold Minimum CPM specified in Table 2.

As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network. Available settings: a Sociodemographic targeting; b Geotargeting on regions of the Russian Federation. Ad formats: A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform.

Multi roll. It is possible to set geotargeting on regions of the Russian Federation. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices. It is possible to pin a multi roll as a pre-roll a commercial is placed before an advertising movie trailer is shown without the multiplier. Multiroll Multi roll 21 Ad format: A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below.

Advertising materials are placed: - online TV service Dynamic placement. It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1. Media Advertising at Yandex. TV Program, Yandex.

Music, Yandex. Afisha and KinoPoisk. Afisha, Yandex. Music, KinoPoisk, Yandex. Advertising materials shall be displayed at Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.

It is possible to set geotargeting on Russian Regions using the multiplier of 1. Browser for desktops. Dynamic placement. Geo — Russia. Only one package can be used during one week of placement. When rendering the services listed in Table 1, options can be applied. Yandex unilaterally determines the possibility for the advertiser to use the options and their list. The options provided to the advertiser can change. Yandex does not guarantee provision of the options. If the advertiser uses in its order options provided in the manner stipulated above, the number of banners provided for placement shall be one more than the number of provided options for example, the advertiser chooses two options specified above and provides three banners for placement.

It is possible to change the placement duration as agreed with Yandex. Yandex is entitled to change formats of ad materials and CPM after informing the advertiser. Placement of advertising materials via Yandex. Display may be terminated. In this case, advertisers will need to move their orders over to Yandex.

Orders will not be automatically transferred. When rendering the services listed in the Table 2, options can be applied. When calculating the cost, no seasonal rate applies. Table 3 Regional Packages. It is possible to choose regions of Russian Federation for geotargeting, except for Moscow and Moscow region, St. Petersburg and Leningrad region.

When rendering the services listed in the Table 3, settings may be applied. Yandex unilaterally determines the possibility for the advertiser to use the settings and their list. The settings provided to the advertiser may change. Yandex does not guarantee provision of the settings. When calculating the cost seasonal rate applies. Package Location Ad format: banner pixel size Minimal number of impressions ths.

Geo — Russia with no option for change. Advertising materials are placed in all Locations specified in Table 4 with no choice of Locations available. Yandex does not guarantee impressions in Locations specified in Table 4. When rendering the services listed in the Table 4, options can be applied. When calculating the cost, seasonal rate applies. Mobile Version of Yandex Home Page. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 1 above.

When calculating the cost of services, no seasonal rates apply. It is possible to change the placement duration with the prior approval of Yandex. Geotargeting — Moscow and Moscow region. Advertising materials shall, however, be displayed at the Media Platforms in the formats specified in Table 2 above. Media Advertising. Yandex Video Network. All formats.

All devices. Multi roll — Computers Ad formats: A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. Frequency can be set as agreed with the advertiser. Geotargeting — Russian Federation. Maximum two options listed in cl. It is possible to pin a multi roll as a pre-roll a commercial is placed before an advertising movie trailer is shown using the multiplier of 1. As agreed by Yandex, it is possible to disable advertising materials impressions in applications for Smart TV devices.

As agreed by Yandex, it is possible to disable impressions in interstitial format. If the advertiser places an order for the Brand Lift analysis service, the cost of this Service is included in the cost of the services indicated in this Table that the advertiser orders.

When calculating the cost of services seasonal rate applies. The maximum frequency setting period is 14 calendar days. Available settings: a Geotargeting on regions of the Russian Federation. As agreed by Yandex, it is possible to disable impressions in inpage format. Maximum three options listed in cl. If you select Operating systems at the same time did not use more than four types of settings listed in cl.

As agreed by Yandex, alongside Light TV viewers targeting it is possible to use geotargeting, sociodemographic targeting and targeting by devices and software. Advertising materials shall be displayed and the cost per impression shall be determined as follows: The auction takes place online, while a user loads a web page. The auction will result in display of a video commercial of the advertiser, which offered the highest bid for 1, impressions CPM in view of the entry threshold Minimum CPM specified in Table 2 , in view of the options stipulated in cl.

The bid may not exceed RUB 1, excl. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold Minimum CPM specified in Table 2.

As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices and in mobile applications of partners of Yandex Advertising Network. Available settings: a Sociodemographic targeting; b Geotargeting on regions of the Russian Federation.

Ad formats: A multi roll is a commercial with a poll that is played before or after a video has been shown or interrupts the display of this video at any Yandex Video Network platform. Multi roll. It is possible to set geotargeting on regions of the Russian Federation. As agreed by Yandex, advertising materials can be disabled in applications of partners of Yandex Advertising Network for Smart TV devices. It is possible to pin a multi roll as a pre-roll a commercial is placed before an advertising movie trailer is shown without the multiplier.

Multiroll Multi roll 21 Ad format: A multi roll is a commercial that is played before or after a video has been shown or interrupts the display of this content on the sites specified in sabclause 2 below. Advertising materials are placed: - online TV service Dynamic placement.

It is possible to set up geographical targeting for the regions of Russia with a raising coefficient of 1. Media Advertising at Yandex. TV Program, Yandex. Music, Yandex. Afisha and KinoPoisk. Afisha, Yandex. Music, KinoPoisk, Yandex. Advertising materials shall be displayed at Yandex. TV Program and KinoPoisk at random. Yandex provides no guarantee that advertising materials will be displayed at each service and does not guarantee a certain number of displays at each specified media platform.

It is possible to set geotargeting on Russian Regions using the multiplier of 1. It is possible to switch off media platforms indicated in Table 1 using the multiplier 1. Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full. It is possible to switch off media platforms indicated in Table 2 using the multiplier 1. Mediaservices Slim banner Yandex. It is possible to switch off media platforms indicated in Table 3 using the multiplier 1.

Radio and Yandex. Product name Ad format Minimum number of impressions playbacks ths. Cost per 1, impressions playbacks RUB, excl. The frequency of impressions can be set as agreed with the advertiser. At Yandex. The maximum running time of the commercial is 15 seconds. Advertising can be deactivated for subscribers to Yandex.

Music application. A banner is shown, while an advertisement is being played. Banner size for Yandex. Text headline limit is 60 characters. For the purposes of this clause, playback sequence is: a. Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier. Available options using the multiplier 1. Sociodemographic targeting b. Targeting genres of music. The maximum running time of the commercial is 30 seconds.

Media Advertising at KinoPoisk. Geotargeting — Russia geotargeting cannot be changed. The banner with embedded commercial shall be deemed to be displayed both whenever the banner is displayed directly with the commercial and with a dummy image. Video and audio information shall meet the requirements stated in Flash Banners, Audio and Video.

When calculating the cost of the services, seasonal rates apply. Multi-rolls on KinoPoisk. TV, Yandex. Video and other Yandex services Multi roll The frequency of impressions and geotargeting can be set as agreed with the advertiser.

The user can stop the video from the 5th second of its playback. Available settings using the multiplier: a. Sociodemographic targeting -1,35 b. Targeting by categories of users — 1,5 c. The placement of the Multi-roll at each of the Media platform specified in Table 1 is not guaranteed. The placement of the Multi-roll at each of the Media platform specified in Table 2 is not guaranteed. The running time of the video commercial is max 15 fifteen seconds.

Geotargeting — Russian Federatioan. The placement of the Multi-roll at each of the Media platform specified in Table 3 is not guaranteed. The placement of the Multi-roll at each of the Media platform specified in Table 4 is not guaranteed. Contextual Advertising — Yandex. Placement format Payment currency Minimum Cost per 1 click for Ad without image excl.

Ad with geotargeting. Display Advertising with Geotargeting on Uzbekistan. Table 1. Banner shall be placed on the main page of Yandex site. Geotargeting — Uzbekistan, no change of geotargeting is possible. When calculating the cost of the Services, no seasonal rate applies. Minimum placement duration — 1 week. Geoservices Banner in Yandex. Navigator Yandex. Navigator app.

Directory search request, the result being companies included in this guide. Billboards along the route. Navigator application 0. If the user presses the billboard, the billboard card is appeared At every moment of time no more than 1 one billboard is displayed for the user to see; billboards are chosen at random. When coefficients of the Property sections are used from Table B with the simultaneous use of several targeting from Table A, only the maximum targeting quotient indicated in Table A applies.

Pins along the route. Information on the banner must comply with requirements of the relevant Russian law. Navigator app phone number optional website optional Yandex. Navigator app 0. Pins along the route is a Branded company mark that includes a title and subtitle on the map in the Yandex.

If the users presses Pin, the Pin Card pops up. Pin Card contains a company banner, title and address from Yandex. Geotargeting — Russia. If coefficients from Property sections from Table B are used with simultaneous use of several targeting from Table A, only the maximum targeting quotient is used, the one indicated in Table A. Banner when drawing a route. Navigator program 3.

The condition for showing banner ads in the program Yandex. Navigator: a. Geographic targeting — Russia. Banner in Metro. Metro mobile app for iOS and Android 3. Metro: a. Advertising materials are delivered by the advertiser. Audiences service 1. Media Advertising placement services under "Yandex.

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